Web Communication Strategies

You should have a strong e-communication strategy as well as the tools and training needed to execute it.  The scope of successful communication has expanded significantly from mostly written communication to a greatly increased need for interactive communication with your constituents.

This is the media age - communication needs have increased dramatically and have become more complex. An organization needs to develop and execute its communication plans not only through print but also electronic media and interactive, two-way communication.

Craft an Effective Strategy

Developing a plan will help ensure that you consistently achieve your communication goals.

• Research - analyze and document where you stand with respect to different audiences
• Action plan - document communication goals, objectives and strategies that support the overall mission and goals
• Execute - implement the tools and tactics necessary to meet the objectives and goals
• Evaluate - review actions taken to determine their effectiveness and to determine what changes are needed in the future

Leverage Current Communication Tools

The long term ROI of your online efforts will depend on the frequency and variety of communication you provide.  New web tools to help you promote your products or organization are emerging every day.  They are simple and cost effective. 

We can help you get up to speed and started with:

• Managing your own Website (Foxbright CMS)
• Podcasting
• Blogs
• Search Marketing & SEO
• Online Donations

Community Building: Case Study

A nationally recognized Non Profit has been in the process of building a vibrant online community for many years. Dedicated members of the community were visiting the site as often as once a week, but without a Content Management System, it was nearly impossible for the organization to keep the content of the site as fresh and interactive as it needed to be in order to encourage the growth of the community. The time had come to step it up.

Foxbright implemented a highly customized CMS solution integrating an existing member database with new features that allowed for members to network and communicate in a completely secure and identity-controlled environment. This was seamlessly merged with the ability to receive online donations, and register for upcoming events.

The non-profit also gained the powerful tools that are already included in the Foxbright CMS. The content on the site could be updated at any time. News items and upcoming events could be easily posted online and maintained by anyone in the organization with minimal training. Staff members could receive e-mails from site visitors without exposing their e-mail addresses the web for possible misuse.

New members are pouring in daily at rates never before seen. The community continues to grow.

Is your site next?

Schedule a free consultation today.